Professional coach, social strategist and speaker, Sarah Pearce, empowers the readers of this book with the tools and insights to keep them safe and seen online. Why is this information so important today? Because the internet has changed everything. More and more people are online – the statistics are staggering! As a result, customer behavior and expectation has changed, and to survive in business you must keep up. Like it or not, your digital footprint now carries more weight than your business ‘About’ page because what people say about you and your business online has become a powerful reflection of your integrity, reliability and skill. Success requires understanding how to carefully manage your identity, both personally and professionally. If you don’t, you allow your competition to gain a powerful (and often dangerous) advantage.
In this book you will: Learn how to proactively develop a powerful online brand presence, while avoiding reputation wrecking balls. Discover the key to creating and maintaining a positive persona on Facebook, Twitter, Instagram and LinkedIn. Uncover the seven deadly sins of online behaviour and gather the tools needed to outshine the competition. Learn from compelling case studies how online behaviour can both positively and dangerously affect offline (real) life.